Our commitment
Four non-negotiables.
A car brand without a sustainability strategy isn't a long-term business. These commitments shape every decision we take — from the supplier list to the showroom coffee cups.
Carbon-neutral by 2040
Across our entire value chain — raw materials, manufacturing, logistics, end-of-life. Annually audited, transparently reported.
Circular materials
Recycled PET interiors, bio-attributed leather alternatives, reclaimed aluminium — traceable to source and built to be recovered again.
Electrified by default
Plug-in hybrid and full-electric powertrains across the lineup. The cleanest watt is the one you don't burn.
Responsible manufacturing
ISO 14001 certified plants, renewable-powered logistics partners, and a second-life programme for traction batteries.
Sustainable manufacturing
Cleaner plants. Cleaner products.
Our factories run on a steadily-rising share of renewable electricity. Closed-loop water systems. Solvent-free paint shops. We publish the numbers in our annual sustainability report — not because we have to, but because trust requires receipts.
An electric future
Built for the grid Jordan is building.
Our EM-P hybrids cover the everyday — most owners commute on electrons alone — while DC fast-charging makes long-haul trips painless. As the Kingdom's renewable share grows, so does the environmental case for switching.
Environmental goals
The numbers we're held to.
50%
Reduction in lifecycle CO₂ per vehicle by 2030 versus 2020 baseline.
100%
Renewable electricity across our Jordan retail and service network.
25%
Recycled or bio-attributed content in every new interior by 2027.
0
Single-use plastics in our showroom hospitality.